A story of perseverance turned into a mission to create more joyful moments between dogs and their owners with health & nutrition.Once an unexpected journey, now a resolute purpose - we invite you to be part of it. In late 2018, Tom's life took a profound turn when his Golden Retriever, Cooper, battled Lymphoma. It was a wake-up call. In an age where human nutrition was evolving, Tom couldn't ignore the fact that most dogs were stuck with kibble and high processed fare. This realization sparked a transformative mission: to redefine canine nutrition. Guided by veterinarians, vet nutritionists and renown animal scientists, Tom learned about the three pillars of dog wellness: Nutrition, Genetics, and Environment. At Get Joy, our focus sharpens on the most pivotal and manageable pillar - Nutrition. It's a commitment born from an unwavering love for our dogs, a pledge to make their lives exceptional, disease free and healthy throughout their lifetime. Dr. Kendra Pope, our trusted vet advisor, played a pivotal role. She brought forth the healing power of nutrition, swiftly transforming Cooper's life with wholesome, additive-free, preservative-free ingredients - a true farm-to-bowl transformation. “Food is thy medicine and medicine is thy food.” Cooper thrived for another 20 months, offering Tom's family precious extra moments. While farewells are never easy, the lessons learned are now our driving force at Get Joy.